“70% of eCommerce will move from B2C and B2B models to ones that focus on the individual customer experience.” – Gartner
As each buying journey is unique and technology helps enable more meaningful customer experiences, it is vitally important to understand the customer and then enable technology to help optimize and deliver the right experience. As Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology – not the other way around.”
Understanding the entire buyer’s journey and identifying personas provides a foundation to further target, segment and optimize the experience. Customer Journey Mapping (CJM) is a collaborative framework used by ECENTA Digital to identify all touchpoint of the buyers digital purchase journey. Identifying touchpoints and prioiritizing features and functionality that support the optimal purchase experience is the foundation that is used to create requirements for technology implementations. ECENTA Digital offers three Customer Journey Mapping packages tailored to fit our clients budget and timelines.
Understanding your customer through CJM leads to interactions and experiences that positively impact the buying decision making process. Some of the ways in which ECENTA Digital can help your organization with ECOMMERCE include:
- Developing digital commerce strategies
- Defining the customer experience
- Building end-to-end journey maps
- Persona development
- Product catalog management
- Merchandising strategies
- Other needs
CONNECT NOW with ECENTA Digital and start creating more meaningful customer experiences.