THE 'KOFMMERCIAL DIGITAL PLATFORM' AS A DRIVER FOR IMPROVED SALES AND RETAIL EXECUTION
BACKGROUND
Coca-Cola FEMSA is the largest franchise bottler in the world by sales volume. The company produces and distributes trademark beverages of The Coca-Cola Company. With more than 100,000 employees, approximately 4 billion unit cases are sold through millions of points of sale per year. Operating 66 manufacturing plants and 328 distribution centers, Coca-Cola FEMSA is committed to generating economic, social, and environmental value for all its stakeholders across the value chain.
CHALLENGE
Coca-Cola FEMSA needs a solution to span across Sales, Service, and Marketing scenarios with an emphasis on mobility and offline access for their mobile workforce. From a sales perspective, Coca-Cola FEMSA is looking forward to increasing their time-to-value for their presidents. For service, Coca-Cola FEMSA what it looks like through customer support, master data and prospecting processes by an integrated service request practice, and fully integrated their sales process during retail execution. Finally, Coca-Cola FEMSA was looking for a marketing solution that would provide a powerful and flexible platform to perform complex segmentation processes.
HOW ECENTA HELPED
SAP Mexico chose ECENTA as an extension of its project team to support the implementation and integration process. ECENTA collaborated with SAP and Coca-Cola FEMSA on the Complex project to determine the right processes and created custom integrations inside and outside the SAP solution suite that could handle high-volume transactions and multi-millions of activities per week. With its out-of-box integration with SAP ERP backend, support for online / offline mobility across sales and service processes, and a modern architecture built in the cloud. SAP's Portfolio of Solutions What's Optimal for Cola-Cola FEMSA's digital commerce initiative. Strategic segmentation was executed in SAP Marketing Cloud leveraging its powerful HANA database to generate target groups. Targeted Initiatives were identified as having tasks and activities that a pre-seller would need to perform as part of a customer visit. Coca-Cola FEMSA can address needs ad-hoc and adjust its marketing strategy accordingly to feedback.
RESULTS
- Delivered private cloud edition for high-volume segmentation of highly sophisticated target groups
- Supported targeted initiatives executed in SAP Sales Cloud
- Managed customer information, visit and route management as well as activities
- Integrated tightly into SAP and non-SAP applications
- Utilized SOAP and OData
- Supported high-volume transactions of 8M + activities