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Sales and Marketing Convergence

Sales and marketing alignment means the best for customer experience.

“Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates and 38% higher sales win rates.” – Marketing Profs

Today customers quickly and easily find information they need when, where and how they choose -- not how you choose. This is a transformative shift and opportunity for how sales and marketing, and sales and marketing and service align to deliver better customer experiences.

As digital transformation continues, the traditional battle lines between sales and marketing (along with service) must end. Organizations that align strategies, processes and tools will have a distinct competitive advantage in delivering meaningful customer experiences that lead to increases in customer acquisition, retention and sales.

Some of the ways in which ECENTA Digital can help your organization with sales and marketing alignment include:

  • Strategy development for customer engagement
  • Creation and implementation of new processes
  • Tool and technology selection and implementation
  • Change management
  • User adoption
  • Training

CONNECT NOW with ECENTA Digital and start creating more meaningful customer experiences.