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SAP Customer Data Cloud

Why do I need SAP CDC at all?

Many our customers have asked us this question. The answer is all the easier for it.

Did you have already considered the questions?

- I have so many systems in my IT landscape and I want to manage the data consolidated in one environment to generate added value for all      departments

- I want to have this big data available in real time

- I want to increase the buyer experience in real time

- I want to stay GDPR compliant

This is why the SAP Customer Data Platform was developed. A cloud platform with which customer data from various sources can be collected, processed, managed and actions can be started. The goal is to provide sales and marketing teams with a comprehensive picture of customer identity and interaction. Based on the centrally aggregated data, unique customer experiences and personalized customer journeys can then be realized across different channels. Privacy and data protection are given high priority.

we will be happy to show you the added-value of this solution and provide you with practical information and cases from our reference customers.

1.1: CIAM (Customer identity and access management) for B2C

Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Includes SAP Customer Identity and SAP Customer Profile.

  • Customer onboarding and progressive profiling
  • Passwordless authentication
  • Profile orchestration
  • Preconfigured integrations

1.2: CIAM (Customer identity and access management) for B2B

Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Includes SAP Customer Identity and SAP Customer Profile.

  • Delegated administration
  • Business policy-based access management
  • Security risk mitigation
  • Data privacy compliance support

1.3: Enterprise Consent and Preference Management

Turn data privacy into a market advantage with secure data governance. Build trust and protect your business with SAP Enterprise Consent and Preference Management solutions. Includes SAP Customer Consent and SAP Customer Profile.

  • Centralized consent and preference repository
  • Automatic version control
  • Data privacy compliance support
  • Consent data enforcement
  • Customer self-service preference centers


SAP Customer Data Cloud: √úberblick

SAP Customer Data Cloud - Overview - YouTube

SAP Customer Data Cloud Product Demo

Build customer trust through consent based engagement - YouTube

The SAP Customer Data Platform is a component of the SAP Customer Experience products and the ECENTA portfolio.