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Case study


SAP CRM customization and Interactive Intelligence‘s Customer Interaction Center

The Customer

Kennametal is a worldwide supplier of tooling and industrial materials including machining tools, cutting tools, mining equipment, abrasives, fluids, woodworking tools, and custom engineering since 1938.

Customer Requirement

Kennametal had begun a diversified call center implementation with Interactive Intelligence’s Customer Interaction Center. The existing CRM customizations has to be migrated and optimized and the CTI integration was not yet implemented. Primary needs were optimization of the Customer 360, configuration of the Interaction Center, and CTI integration to display the call information in a brand specific manner. ECENTA was selected based on previous experience with this integration

Proposed Solution

The proposed solution included extending the current implementation of the CRM Interaction Center and bringing in functionality and features that were currently used outside of the IC. This included a custom Customer 360 view as well as Account and Contact Management and Complaint Management. The Customer 360 specifically was redesigned to work well with the IC framework and existing performance issues addressed. Besides that, the telephony integration between ININ CIC and CRM IC was configured to ensure that agents had screen pops with appropriate data when a customer called in.

Project Outcome

With ECENTA‘s implementation expertise of SAP CRM IC and CTI integrations, Kennametal has successfully deployed the solution in 4 months. The interaction center was deployed to multiple locations servicing incoming calls for both sales and service for both Kennametal and WIDA brands. Enough time was left in the implementation to lay the groundwork for additional CTI channels including CHAT, and test their feasibility.

Our references

Our clients range from Fortune 500 companies to emerging industry leaders.
As SAP technology integration and implementation experts we help solve
customer experience
and commerce challenges.

ARYZTA Food Europe

ARYZTA Food Europe

  • SAP Commerce Cloud


  • SAP Marketing Cloud
  • SAP Sales Cloud

City Of Wolfsburg

  • SAP Contact Center


  • SAP Service Cloud

Institut Straumann AG