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Semiconductor company


One of the world‘s largest semiconductor chip manufacturers, innovators, and leaders in the personal computer space, the company also makes motherboard chip sets, network interface controllers, integrated circuits, embedded processors, and other devices.


The Sales Force Automation (SFA) Business Unit had limited insights into the efficiency and effectiveness of their business processes. They needed to gain deeper insights into how their business processes were performing. By uncovering latent information, they hoped to reduce bottlenecks and optimize inefficiencies. They also wanted a flexible solution that could meet their current reporting needs as well as future unanticipated requirements.


After extensive discussion with business users, ECENTA proposed and implemented Process Analytics a proprietary offering that provides an end-to-end configurable BW solution for CRM. It features an extensively configurable, scalable, and high-performing analytics calculation engine. On the CRM side, it allows change history to be captured and extracted, with the ease of only using configuration. Together, it is able to cover all of business reporting needs; scaling from low volume and simple calculations to high volume and complex business rules. The development effort took four weeks, providing a total of six reports with more than 20 key figures. ECENTA clearly demonstrates the flexibility of the solution and the ability for it to en-able an exponential increase in productivity. The solution was very well received by both business and technical users.

  • Improved visibility into business processes
  • Enhanced reporting capabilities
  • Boosted productivity
  • Leveraged solution for other Business Units