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Health & Beauty Retailer


A health and beauty marketing company developing and selling personal care products and dietary supplements, the client markets its products in 54 regions around the world through a network of approximately 1.2 million independent distributors.


The client needed to ensure user adoption and usability of the SAP Marketing Cloud platform. The best approach was three-fold and included:

  • Listening and mapping worldwide regional marketing priorities and concerns
  • Executing a vision that aligned with best practices in marketing and change management
  • Providing white-glove training to support marketing activities, including a play book guide for end-users

The next short-term steps include surveying end-users, senior managers and directors to understand future needs, and scaling corporate alignment and agreement to create an architecture blueprint for the next 2-3 years.


ECENTA implemented and integrated SAP Marketing Cloud with six other technology systems the client was utilizing for various business processes. After the technical implementation, ECENTA Digital conducted pre- and post-training surveys to understand perceptions before and after roll-out, as well as global training and post-training support for multiple regions. A play book designed for end-users was also delivered to provide clear step-by-step instructions for utilizing Marketing Cloud and executing marketing activities.

  • Executed new IP warm-up and go-live
  • Delivered platform adoption and utilizatio
  • Delivered all services on time and on budget
  • Improved perception after training including:

- Increased level of confidence in platform

-  Increased confidence for marketing vision

- Increased belief platform could elevate work