BACKGROUND

The company is a leading global manufacturer of fluid power and power transmission solutions and employs more than 13,000 employees in more than 100 locations worldwide.

CHALLENGE

As a rapidly expanding company with multiple vertical markets, the company needs to meet its increasingly complex business requirements for both commerce and marketing. A systemic approach was needed and a strategy for high level solution architecture with functional and technical requirement mapping.

HOW ECENTA HELPED

ECENTA supports the company with strategy, road maps, diagrams and other assets to create a holistic implementation plan for marketing solutions. The goal is to execute the plan within 6 months, with Hana Cloud Integration used as middleware across all integrations.

RESULTS

BUSINESS

• Delivered training for both functional and technical subject matter experts
• Delivered MRM (Marketing Planning) and marketing dashboard
• Delivered assets such as emails, landing pages, and social media content as well as campaign success tracking
• Delivered static and dynamic target groups

TECHNICAL

• Collected and merged contact information from multiple channels to build a golden record
• Delivered business roles and catalog definitions
• Integrated Clickstream data from the websites with Google Analytics to map contact and interaction data into Hybris