Whitepaper: Channel Experience Management
A Competitive Advantage when Managing and Selling Through Indirect Channels
Organizations that manage and sell through indirect channels face a variety of challenges. How these organizations choose to manage partner experiences can help improve many of these challenges and turn them into business advantages.
ECENTA’s view of Channel Experience Management blends a strategic and technical approach to B2B2C / B2B2B2C business models. Channel Experience Management is designed to help these organizations create more meaningful experiences for their channel partners. By optimizing the experience across the channel partner’s journey, a competitive advantage is established.
This white paper discusses ECENTA’s approach across the journey and tech stack (i.e. SAP Customer Experience), with Qualtrics Experience Management (XM) acting as the thread that connects it all together.
Download this insightful whitepaper today!