ECENTA Digital helps organizations create meaningful customer experiences that are powered by technology. We are the digital marketing and strategy practice for ECENTA a VASS company. ECENTA a VASS company is a global and award-winning technology systems integrator that for more than 20 years has designed and implemented Customer Experience, Digital Commerce and Marketing Automation solutions.

We are currently searching for an experienced CX/Marketing Strategist with digital B2C experience. To be successful in this exciting role, you must have extensive experience with CX strategy and digital B2C marketing experience.

This is can be a full time remote or on-site position depending on applicants location and desire.

The Expectation for Success

The CX/Marketing Strategist will handle strategic online initiatives for our client and partner organizations. From ideation, to creation, to execution, this individual will be responsible for a variety of omni-channel digital campaigns end-to-end. This individual will also be responsible for supporting a variety of Customer Experience platforms including but not limited to Qualtrics, Emarsys, and SAP Marketing Cloud.

Key Responsibilities

• Effectively consult with clients and prospects to develop strategies, marketing templates, lead scoring, progressive profiling, nurture and email marketing campaigns with the goal to increase response rates, engagement, drive measurable pipeline and create meaningful client experiences
• Work with Business Development to prepare and support sales pursuits
• Work with Sr. Director of Customer Experience & Strategic Planning to lead on digital B2C proposals and approaches
• Be client-facing on calls and meetings and become a trusted advisor and resource for clients
• Ensure business objectives and use cases align with ECENTA’s technical implementation and configuration on CX and Marketing Automation projects
• Work with data, including data management and segmentation
• Review results and recommend optimizations to continually improve performance
• Build nurture engagement program workflows, maintain and optimize lead scoring programs
• Research, create and maintain accurate and complete process documentation
• Develop and maintain training materials and provide training on an on-going basis to ensure client satisfaction and performance
• Create accurate work estimates for digital strategy deliverables
• Manage expectations of client and internal team
• Share industry knowledge across the team and relay best practices to clients
• Be metrics driven and provide reporting and analysis of program level performance
• Enroll and participate in coursework, certificate programs, and/or training sessions to enable fluency of CX platforms as needed
• Other duties as assigned

Ideal Qualifications

CX Strategy Focused

• Minimum 5 to 8 years of hands-on customer experience strategy and executive level presentation experience
• Experience working with ambiguous problems, evaluating tradeoffs, and providing recommendations for B2C clients
• Experience with virtual facilitation and participation on customer strategy sessions (Vision setting, Business requirements, Voice Of the Customer, Business process mapping, Design Thinking, Customer Journey Mapping, etc)
• Experience in designing and executing on Qualitative and Quantitative research metholodologies (workshop structure, survey design, segmentation, persona development, interviews, focus groups, etc)
• Experience with Qualtrics a plus
• A strategic and pragmatic thought process with a strong work ethic

Marketing Focused

• Minimum 5 to 10 years of hands-on marketing automation experience
• Extensive experience with one or more of the following solutions:

• Marketo/Adobe Target Experience
• Exact Target/Pardot
• SAP Marketing Cloud
• Eloqua

• Strong understanding of current online marketing concepts, strategy and best practices
• Knowledge of personalized and contextual marketing and how marketing and technology integrate to improve and optimize the customer experience

General

• Excellent written and verbal communication skills with the ability to effectively communicate with internal and external stakeholders
• Experience in managing multiple tasks of varying duration, difficulty and complexity
• A highly collaborative work style with the ability to work and manage in a rapidly changing environment
• Curiosity and a desire to continue learning
• A Bachelor’s degree (B.A.) from a four-year college or university
• Must be able to manage remote locations