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Global transmission solutions manufacturer


The company is a leading global manufacturer of fluid power and power transmission solutions and employs more than 13,000 employees in more than 100 locations worldwide.


As a rapidly-expanding company with multiple vertical markets, the company needs to meet its increasingly complex business requirements for both commerce and marketing. A systemic approach was needed and a strategy for high level solution architecture with functional and technical requirement mapping.


ECENTA supports the company with strategy, road maps, diagrams and other assets to create a holistic implementation plan for marketing solutions. The goal is to execute the plan within 6 months, with Hana Cloud Integration used as middleware across all integrations.


  • Delivered training for both functional and technical subject matter experts
  • Delivered MRM (Marketing Planning) and marketing dashboard
  • Delivered assets such as emails, landing pages, and social media content as well as campaign success tracking
  • Delivered static and dynamic target groups
  • Collected and merged contact information from multiple channels to build a golden record
  • Delivered business roles and catalog definitions
  • Integrated Clickstream data from the websites with Google Analytics to map contact and interaction data into Hybris