As a rapidly-expanding company with multiple vertical markets, the company needs to meet its increasingly complex business requirements for both commerce and marketing. A systemic approach was needed and a strategy for high level solution architecture with functional and technical requirement mapping.
HOW ECENTA HELPED
ECENTA supports the company with strategy, road maps, diagrams and other assets to create a holistic implementation plan for marketing solutions. The goal is to execute the plan within 6 months, with Hana Cloud Integration used as middleware across all integrations.
- Delivered training for both functional and technical subject matter experts
- Delivered MRM (Marketing Planning) and marketing dashboard
- Delivered assets such as emails, landing pages, and social media content as well as campaign success tracking
- Delivered static and dynamic target groups
- Collected and merged contact information from multiple channels to build a golden record
- Delivered business roles and catalog definitions
- Integrated Clickstream data from the websites with Google Analytics to map contact and interaction data into Hybris