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BACKGROUNDARYZTA is a specialty food producer and distributor with a focus on specialty baking. The specialty bakery prepares and delivers freshly prepared food, providing the best value, variety, taste, and convenience to consumers at the point of sale. ARYZTA Food Europe has a diverse customer base within convenience retail, restaurants, catering, hotels, and leisure.
CHALLENGEWith multiple management teams working across different systems, ARYZTA’s European sup-port and sales processes became inconsistent. The company chose SAP Sales Cloud for its core European markets.
HOW ECENTA HELPEDClearly defined processes were identified to help increase and support sales effectiveness and cross selling. Insight into the opportunity pipeline allowed ARYZTA to focus on driving additional key performance indicators, and gave the company a centralized view. Additionally the organization improved the customer service flow between departments.
- Implemented a single sales solution for use across multiple users and business lines
- Defined consistent sales and support processes for core markets
- Minimized administration and optimized collaboration between field sales and telesales
- Delivered responsive, mobile-friendly user interface, ideal for sales reps working on tablets